There’s this little café in my neighborhood that I love to patronize. They always make my caramel latte with almond milk, just the way I like it. Their attention to customization and meeting the customer’s needs is superior. Dare I say, it’s even better than Starbucks!
Well, the other day in this perfect little coffee house, I witnessed a common offense take place. A guy made himself comfy at one of the tables, set up his laptop, logged onto the free WiFi and started surfing away. Then, he took a sip out of his 24 oz. McDonald’s cup!
One of the owners noticed this and demanded that the WiFi moocher leave immediately. As the (non)customer begged to finish his drink and Internet session, the owner explained a very valid point. This is a business and their particular business is coffee. Every time someone buys coffee in another shop, brings it into their café and uses the WiFi at no cost, they lose on at least three fronts:
1. You spent you’re money somewhere else;
2. You’ve given the other shop free advertising in this establishment; and
3. You’re jamming up the Internet for all their paying customers while getting service without giving back to the business.
Most businesses cannot afford to support freeloaders, but small businesses, especially, cannot bear that burden. If you want your favorite shops to stay in business, then help them out by showing a little consideration. Don’t be that guy.